Keep Toronto Fed: Support the Big Social

In our bustling and affluent city, food insecurity remains a very real problem. Food banks across Canada have experienced a surge in visitors during the pandemic, and, unfortunately, that has not abated.

As reported by CTV News, 124,000 people visited food banks in Toronto in June 2021. Over the last six months, Canada’s largest food bank has seen a 67 per cent increase in usage compared to the same period before the pandemic.

That is why the Moez and Marissa Kassam Foundation feels so passionate about supporting The Big Social, a national event from Community Food Centres Canada that raises money for dignified food programs in low-income communities.

The Moez & Marissa Kassam Foundation is a matching sponsor for the event, along with Meridian, national media partners Food Network Canada and Global News, and media partner Toronto Life.

In the event’s third year, Canadians are asked to volunteer time and resources to ensure that October — a month of gathering around good food and connecting with one another — brings a little cheer to the families who need it most.

The Big Social supports individuals and families in low-income communities in an effort to eat well, cook healthy, connect with others, and take action on the issues that affect their lives. Donations support programs at Community Food Centres across the country that promote food skills, connection and advocacy.

You can learn more at, where you can sign up, set a fundraising goal, and find ways you can participate.

“Bringing people together around food is powerful. It’s where we find common ground, connection, and inspiration,” said Nick Saul, CEO of Community Food Centres Canada. “Since COVID-19, Canada has seen a 39 per cent increase in food insecurity. That’s one in seven Canadians who struggle to put food on the table. All Canadians should care about this issue, and The Big Social is a way for people to get involved to create a dignified table for all.”

At the heart of Community Food Centres Canada’s work is the belief that communities thrive when everyone has access to good food. The nonprofit has built a national movement of more than 300 organizations working to address the root causes of food insecurity.

CFCC builds Community Food Centres, shares resources and knowledge, and advocates for policy changes.

You can learn more at